FOR IMMEDIATE RELEASE: 12 May, 2011
MEDIA CONTACT: Paula Werne, 812-937-5209; fun@holidayworld.com

PARK'S 'PLAY DAY' DONATIONS TOP $257,000

SANTA CLAUS, IND-----Nearly $23,000 will be donated to the Easter Seals Rehabilitation Center
of Evansville this morning, during Holiday World’s 19th Annual “Play Day” for the Tri-State’s children
with mental and physical disabilities.

“Today, we open the park for the invited guests of the Easter Seals Rehabilitation Center,” says Holiday
World Director of Values Pat Koch. “This is a very special day for us and we look forward to hosting these
wonderful children each year.”

Holiday World is donating the day’s discounted admission proceeds to the Easter Seals Rehabilitation
Center, to be used to provide therapy for local children with disabilities. The admission price for “Play Day”
is a $9.00 donation to the Easter Seals Rehabilitation Center.

“At Holiday World, we strive to be a park where children and adults with physical and mental disabilities
can feel comfortable and safe, and have a really fun time,” says Koch. “On Play Day, we open our gates
to 2,500 very special Guests—and see some of the happiest smiles of the season.”

Holiday World annually publishes an Accessibility Guide, in cooperation with the Easter Seals
Rehabilitation Center, which describes the theme and water parks’ rides so that Guests with disabilities
may decide ahead of time which rides are suitable for them. Accessibility Guides are available at Guest Relations, on the parks’ website: http://www.holidayworld.com/visit/accessibility-guide, or by calling
the Holiday World office toll-free at 1-877-463-2645.

Over the past 19 years, Holiday World’s Play Day has raised more than $257,000 for the Easter Seals Rehabilitation Center.

Holiday World & Splashin' Safari will be open daily beginning May 13, with the premiere of Safari Sam’s SplashLand. For more information, visit www.holidayworld.com or call toll-free 1-877-463-2645 or, locally, 812-937-4401.